SuprSend BYOC on LocalOps

Case study

How SuprSend unlocks new enterprise revenue using LocalOps

From Gaurav Verma, Co-Founder/CTO @ SuprSend

Company: SuprStack Inc

Vertical: Developer tools

Team size: 10-20

-> Highlights

SuprSend is able to offer self-hosed versions seamlessly to enterprise customers.
LocalOps fits in seamlessly with existing "code, commit and push" development workflow in SuprSend to manage its BYOC/Self-hosted distribution pipeline.
SuprSend saves 12-15 man months by adopting LocalOps.
SuprSend is now able to deliver to its new enterprise customers in under a day!
LocalOps fulfills a major strategic initiative at SuprSend to offer BYOC (Bring your own cloud) capability to its data sensitive customers. They have now unlocked new enterprise customer segments by partnering with LocalOps as their BYOC distribution partner.

-> About SuprSend

SuprSend builds a central channel agnostic notification infrastructure for developer teams who can build complex notification workflows to send out notifications to their end-users (Learn more at https://suprsend.com).

-> Challenge

SuprSend was initially offered only as SaaS (Software as a service). But their customers in regulated industries (Fintech, Insurance, Healthcare) wanted to self host SuprSend privately in their own cloud to avoid sharing sensitive PII (personally identifiable information like email, phone number, name etc.,) to send emails, notifications and other messages.

While they initially thought of building a distribution pipeline and tooling in-house, it was quickly apparent that even if they invest all of their engineering team and bandwidth, it would easily take 12 to 15 man-months to build in-house and it would also distract their core product development.

With a tight delivery timeline set by the business, to deliver to their enterprise customer with high revenue potential, they felt it would be great if an external tooling takes care of the BYOC distribution without distracting their core product development team.

It was initially offered only as SaaS. But customers in regulated industries wanted to self host SuprSend privately in their cloud to skip sharing important/valuable PII (personally identifiable information like email, phone number, name etc.,) with SuprSend to send emails, notifications and other messages.

While they initially thought of building a distribution pipeline and tooling in-house to offer self-hosted versions of SuprSend, it was quickly apparent that even if they invest all of their engineering team and bandwidth into this, it would easily take 12-15 man months to build this in-house and would distract their core product development.

-> Solution

LocalOps platform was picked as a solution because their tooling, roadmap and vision aligned with what SuprSend had in mind for their self-hosted or BYOC distribution.

Features like automatic deployments using GIthub integration and a neat workflow to generate, test and release private kubernetes helm charts fit into their existing "commit, push and deploy" developer workflow used for their SaaS version. This allows their developer team to seamlessly release new versions of SuprSend for self-hosting enterprise customers.

Developer documentation and pro-active support on slack accelerated their delivery further to meet business deadlines.

-> Business Impact

SuprSend was able to deliver their self-hosted version by using LocalOps tooling and build, test & release them privately using license tokens.

They are now able to offer managed POCs & a self-hosted version under a day to any new enterprise customer they onboard. And LocalOps fulfills a major strategic initiative of SuprSend to offer BYOC (Bring your own cloud) capability to its target enterprise customers.

In addition, the SuprSend sales team now has a way to attract enterprise customers who are sensitive to sharing their data which they otherwise have to share when they use the regular SaaS version. Their pre-sales engineers can independently setup POCs on enterprise customer cloud environments. This unlocks new high revenue sales opportunities for their sales team.

Want to unlock enterprise revenue in your team?

Schedule a quick demo now

Schedule a demo

Want to unlock enterprise revenue in your team? Schedule a quick demo now.

Want to unlock enterprise revenue in your team?

Schedule a quick demo now

Schedule a demo

Built with ❤️ to keep you in the flow.

16192 Coastal Highway

Lewes, Delaware 19958, USA.

Built with ❤️ to keep you in the flow.

16192 Coastal Highway

Lewes, Delaware 19958, USA.

Built with ❤️ to keep you in the flow.

16192 Coastal Highway

Lewes, Delaware 19958, USA.