How SuprSend unlocks new enterprise revenue, using LocalOps.
Self-hosted versions offered seamlessly to enterprise customers
Fits the existing "code, commit, push" workflow at SuprSend
12–15 man-months of in-house tooling saved
New enterprise customers delivered in under a day
A conversation with Gaurav Verma, Co-Founder / CTO at SuprSend.
SuprSend builds a central, channel-agnostic notification infrastructure for developer teams. Their customers' developers wire up complex notification workflows that deliver email, SMS, push and in-app notifications to end users. suprsend.com
SuprSend was initially offered only as SaaS. But their customers in regulated industries (fintech, insurance, healthcare) wanted to self-host SuprSend privately in their own cloud — so they wouldn't have to hand over sensitive PII (email, phone numbers, names) to a third party to send messages.
Building a BYOC distribution pipeline in-house was on the table. But even if the whole engineering team dropped everything, it would still take 12–15 man-months — and stall core product development.
With a tight delivery timeline set by a high-revenue enterprise customer, the team needed an external tool that could handle BYOC distribution without distracting product engineering.
LocalOps was picked because its tooling, roadmap and vision aligned with what SuprSend had in mind for self-hosted / BYOC distribution.
Automatic deployments via GitHub integration and a neat workflow to generate, test and release private Kubernetes Helm charts slotted straight into SuprSend's existing commit, push, deploy developer workflow used for the SaaS version. Their engineers can now release new versions of SuprSend for self-hosting enterprise customers without a separate pipeline.
Developer documentation and proactive Slack support from the LocalOps team accelerated delivery against business deadlines.
SuprSend now ships a self-hosted version using LocalOps' tooling — building, testing and releasing it privately behind license tokens.
They can stand up a managed POC or a self-hosted environment for a new enterprise customer in under a day. BYOC, once a major strategic initiative, is now business as usual.
The sales team now has a way to win enterprise customers who are sensitive about sharing data with a SaaS — and pre-sales engineers can independently spin up POCs inside customer cloud environments. That has unlocked a new high-revenue segment for the sales team.
Even if we had diverted all our engineering resources to doing BYOC in-house, it would have easily taken 10–12 man-months of effort — tooling, helm charts, templates, automating deployments. LocalOps has saved all of that for us, and unlocked a lot of enterprise deals for us.
Ship BYOC to your enterprise customers, the way SuprSend does.
Free Starter plan, no credit card. Or talk to our team about your BYOC distribution use case.